Case Studies

Trail Dogs: American Trails A docuseries and content platform that puts trail builders in the spotlight. We developed the concept, storytelling framework and pitch materials, helping American Trails shift to a more modern, story-first media strategy.

McDonald’s: Education and Opportunity. Scholarships, campus experiences, and content that lift students and communities. We help McDonald’s turn commitment into action for education audiences.

Nearly 100 episodes. Eight seasons. Millions of fans. We created one of MotorTrend’s most beloved automotive shows, proving that real stories and real grease still drive the best television.

American Heart Association Science made human. We help AHA translate lifesaving science into clear, engaging stories that empower both the public and the professionals who teach it.

McDonald’s: The Arches Local to global. Retail to brand. We have spent our careers helping McDonald’s move people to action in stores, in co-ops, across regions in the U.S., and around the world.

America’s Thrift Stores Retail with purpose. We led a full brand transformation for one of the South’s largest regional thrift chains, proving that secondhand can lead the next wave of retail innovation.

Williamsburg Tourism We helped reimagine one of America’s oldest destinations for a new generation of travelers. In partnership with Connelly Partners, we developed a research-driven strategy and content plan that shifted Williamsburg’s story from colonial history to modern culture, connection, and joy.

Dr Pepper × 23XI Racing Purpose meets performance. We created and launched a scholarship program that brought Dr Pepper, Bubba Wallace, and HBCU students together to drive opportunity in and beyond motorsports.

Created, developed and produced an original short form series for Discovery Communications Velocity  Channel, called “One of a Kind”.  A series of HD reality shorts featuring rare and expensive vintage automobiles, all of which are in some way “one of  kind”.  This program has been so successful in capturing the public imagination that it’s now been transformed into an original broadcast series currently airing on Velocity. Client / Velocity Channel Project Role / Executive P