American Heart Association
- Super Genius
- Jun 30
- 1 min read
Case Study: American Heart Association
Science is complex. Communication shouldn’t be.
Challenge
The American Heart Association needed to communicate complex, lifesaving science to very different audiences, from consumers to healthcare professionals to internal teams. The challenge was to make technical information feel human, accessible, and actionable.
Approach
For more than five years, we have partnered with the American Heart Association to design and produce clear, engaging content across every level of communication.
Super Genius work includes:
Public health videos explaining topics such as CPR, breast cancer awareness, and processed foods, turning research into friendly, shareable storytelling.
Instructor and coordinator education series that guide more than 400,000 professionals through certification and training updates across 92 countries.
Internal communication and onboarding videos that help AHA teams stay aligned on new programs, guidelines, and initiatives.
Each project pairs scientific rigor with creative warmth—2D animation, thoughtful scripting, and clean visual design—to make lifesaving information easy to learn and easy to share.
Outcome
Super Genius helped AHA move from dense, text-heavy communications to a global visual system rooted in clarity and humanity. The result is a consistent storytelling language that now defines how AHA speaks to its instructors, staff, and the public.
From the 2020 training network series to the 2025 CPR Guidelines rollout, our work continues to educate, inspire, and empower those saving lives every day.
