Welcome to Super Genius
Super Genius is a Chicago-based creative studio built by two ad-industry veterans. We blend strategy, storytelling, and production to help your ideas travel far without losing their edge.
Transforming Brand Stories
Our mission is to elevate brands by crafting powerful storytelling experiences that foster genuine connections. We believe that every brand has a unique narrative worthy of being told, and we strive to convey that message with creativity and strategic insight.
Smart. Human. A little dangerous the right way.
Meet Our Team
Collectively Committed to Excellence
Mat Burnett
Co-Founder / Strategic Creative & Executive Producer
Mat leads strategy, creative development, and brand innovation at Super Genius. A former SVP at Leo Burnett, he’s driven award-winning campaigns for McDonald’s, Disney, and the U.S. Army, and executive-produced long-running series like Garage Squad and Trail Dogs. His work blends brand strategy, culture, and entertainment and lately, AI - to help ideas scale across platforms. His philosophy: “The man who says it can’t be done should not interrupt the man who’s doing it.”
Bill Connell
Co-Founder / Executive Producer
Bill brings decades of agency experience and creative leadership to Super Genius. Before co-founding the studio, he led integrated campaigns for global brands at Leo Burnett from McDonald’s to P&G and helped shape the agency’s internal innovation initiatives. At Super Genius, he guides storytelling and production with equal parts precision and irreverence. His mantra: “It’s a fine line between clever and stupid but the right ideas cross it.”
Jennifer Briongos
Senior Digital Director
For more than a decade, Jennifer has led digital strategy and performance for Super Genius, combining analytical rigor with creative intuition. She’s helped brands refine their digital presence, optimize campaigns, and bring complex stories to life online. A marketer by trade and storyteller by instinct, she keeps the team grounded in data, clarity, and results.
Eric Easter
Chief of Culture & Creative Strategy
Eric is a veteran media executive, producer, and writer who has shaped cultural storytelling across print, television, and digital. As CEO of BlackBox Digital Studios and former Chief Digital Strategist for Ebony.com, he’s built platforms that elevate new voices and transform legacy brands. At Super Genius, he helps bridge creative storytelling with cultural insight - ensuring the work always says something real.
Luiz Ramos
Technology Lead / Developer
Luiz connects creativity and code. A data visualization and platform developer, he’s led projects across analytics, UX, and backend architecture for companies worldwide. At Super Genius, he powers the studio’s digital and AI infrastructure - turning technical complexity into tools that expand what’s possible.
Strategizing Your Creative Journey
Create
We help ideas travel farther without losing the edge to move people and brands.
Produce
We produce national campaigns and branded entertainment that are less corporate and more real.
Engage
Finally, we blend strategy and storytelling that's a little dangerous in the right way for connection and impact. That's the Super Genius way.
Trusted Brands
Our collaborative efforts have produced landmark projects that resonate strongly within various markets.
Ongoing Partnerships
Our ongoing partnerships are built around simple ideas that give organizations a stronger, story-driven way to reach new audiences.
Recognized Innovation
We value every collaboration, pushing boundaries to deliver powerful and original content.
Creative Collaborations
Our commitment to excellence has garnered us recognition and respect across the creative landscape.
Our Process of Illumination
Super Genius is a distinct creative agency that emerged from a vision of two advertising professionals who sought to redefine the industry. We specialize in blending strategy, storytelling, and meticulous production techniques to create compelling narratives that resonate with audiences.
Our innovative approach spans national campaigns, branded entertainment, and cutting-edge AI storytelling, ensuring that your ideas have the power to captivate and inspire.
At Super Genius, we embrace the art of communication while maintaining an authentic, human touch in our projects, making a difference that matters.