McDonald’s: The Arches

Case Study McDonald’s: The Arches

McDonald’s is a brand that lives at retail. Our background spans work that drives action where it matters most. We have built programs for local stores, managed co-op initiatives, and supported regional rollouts across the U.S., along with projects in global markets.

Happy Meals have been a recurring assignment for us in the U.S. and abroad, from concept development to production. Earlier in our careers we were part of the team that helped launch “I’m Lovin’ It,” which remains the brand’s longest-running platform.

Our approach is simple. Marry smart strategy with clear creative and make sure execution lands cleanly in restaurants, on screens, and in communities. The result is work that looks great, moves quickly, and sells.