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Everyone Panics While the Work Gets Better
Super Genius - he industry is a reflection of culture and what society is going through. Technology drives content creation now. That's not new. What's new is how everyone interprets what that means.
2 min read


Hollywood Is Melting and Rebuilding at the Same Time
Super Genius - The entertainment business feels like it is running a renovation and a demolition at once. ... If Warner Bros. Discovery ends up getting carved up or reborn, it will reshape the map. But the job stays the same. Make great work for audiences who care. That part is not for sale.
2 min read


Trail Dogs: Elevating the People Who Build America’s Trails
Trail Dogs: American Trails
A docuseries and content platform that puts trail builders in the spotlight. We developed the concept, storytelling framework and pitch materials, helping American Trails shift to a more modern, story-first media strategy.
1 min read


McDonald’s: Education and Opportunity
McDonald’s: Education and Opportunity.
Scholarships, campus experiences, and content that lift students and communities. We help McDonald’s turn commitment into action for education audiences.
1 min read


Garage Squad: A Motor Trend Original Series - created by Super Genius
Nearly 100 episodes. Eight seasons. Millions of fans.
We created one of MotorTrend’s most beloved automotive shows, proving that real stories and real grease still drive the best television.
2 min read


American Heart Association
American Heart Association
Science made human.
We help AHA translate lifesaving science into clear, engaging stories that empower both the public and the professionals who teach it.
1 min read


McDonald’s: The Arches
McDonald’s: The Arches
Local to global. Retail to brand.
We have spent our careers helping McDonald’s move people to action in stores, in co-ops, across regions in the U.S., and around the world.
1 min read


America's Thrift Stores
America’s Thrift Stores
Retail with purpose.
We led a full brand transformation for one of the South’s largest regional thrift chains, proving that secondhand can lead the next wave of retail innovation.
1 min read


Williamsburg Tourism
Williamsburg Tourism
We helped reimagine one of America’s oldest destinations for a new generation of travelers. In partnership with Connelly Partners, we developed a research-driven strategy and content plan that shifted Williamsburg’s story from colonial history to modern culture, connection, and joy.
2 min read


Dr Pepper × 23XI Racing
Dr Pepper × 23XI Racing
Purpose meets performance.
We created and launched a scholarship program that brought Dr Pepper, Bubba Wallace, and HBCU students together to drive opportunity in and beyond motorsports.
1 min read


VELOCITY CHANNEL - "One of a Kind"
Created, developed and produced an original short form series for Discovery Communications Velocity Channel, called “One of a Kind”. A series of HD reality shorts featuring rare and expensive vintage automobiles, all of which are in some way “one of kind”. This program has been so successful in capturing the public imagination that it’s now been transformed into an original broadcast series currently airing on Velocity. Client / Velocity Channel Project Role / Executive P
1 min read
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