The Learning Channel

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Our goal was to drive young adult “tune-in” behind new strategy and content for TLC. We answered with a web-driven campaign targeting young adults. The micro-site WubbleWorldwide.com was born to global laughter and delight as the “company” behind the creation of TLC’s Life Lessons figurines. Site launch exceeded objectives on hits and consumer interaction. Concept was green-lit for half-hour DRTV special (airing on Discovery Channel and TLC). The characters we created eventually found their way into broadcast advertising and viral video for TLC retail. Super Genius was retained by TLC to lead strategy & creative development in the long-format, branded content and viral marketing spaces. *“Super Genius ‘gets it’…they understand how to surround consumers with engaging content…they play nice with other partners…and above all, they execute fast, smart and on budget.”* – Derek Koenig, SVP Marketing TLC

Client / The Learning Channel