Nike Holiday Promotion

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Just in time for last-minute holiday shopping, Nike teamed up with Akoo (the largest out of home TV network), augmented reality specialists GoldRun, and U.S. running apparel retailer Finish Line for an AR-based treasure hunt and sweepstakes. The contest’s prize package is sure to please sneakerheads and runners alike: Nike’s Air Max Flash Pack, a collection of 15 shoe designs and colors.

Shoppers in 106 malls with Finish Line stores can download the free GoldRun app, find a virtual Nike shoe, snap a picture of the shoe in front of a Finish Line store and have a chance to win one of the 15 pairs of Nike shoes awarded daily.

super genius handled broadcast creative development and production behind this one of a kind cross-platform promotion.

Client / Akoo